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The PHOTO & FILM EXPO is not just another exhibition.
Despite having the largest selection of products under one roof and ridiculous show specials it's not just another retail show either.

Instead the aim of the event is to satisfy a very specific audience, that being photographers, filmmakers, advertising agencies and support industries.

It's also not the kind of event you can quickly pop past on your way somewhere else, most who attend spend well in excess of 8 hrs attending workshops and taking part in 'hands on' demonstrations of the widest selection of the latest equipment releases and learning about the newest technologies.

Using the ground floor and mezzanine level of South Africas leading event facility - the Coca~Cola Dome in North Riding, Johannesburg - the show has been hailed the largest in Africa catering to the industry.

With over R100 Million in direct retail sales taking place on exhibitors stands annually and most products available to the public at prices well below recommended retail you can be sure to pick yourself up a good deal. Expect the widest selection to choose from at the best pricing available and assistants who actually know the products.
Also get to see the official 'African' launches of some of the newest photographic gadgets and latest releases by exhibitors.

Consider getting yourself a weekend pass for all 4 days (limited passes available) to ensure you get to your selection of over 100 unique workshops presented by some of the countries leading professionals in their respective fields of expertise. Also don't miss the international guest speakers! All workshops are free to attendees.

For those who prefer live demonstrations, visit one of the numerous live shoot areas at the event - bring your camera and participate too if you like. Whether you're into 'strobism', wedding photography, DSLR filmmaking, high fashion, underwater, extreme, natural light, wildlife, sport, or still finding your niche - there will be practical presentations to keep you entertained.